Privacy Policy

Last updated: 7 July 2026

This Privacy Policy explains how Hybytes Ltd ("we", "us", "our"), the operator of the Swiip service, collects, uses and protects your personal data. We are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are (data controller)

The data controller is Hybytes Ltd, a company registered in England and Wales, company number 13562774, registered office 251 Grays Inn Road, WC1X 8QT, United Kingdom.

2. How to contact us

For any privacy question or to exercise your rights, contact us via our contact page, or by post at 251 Grays Inn Road, WC1X 8QT, United Kingdom.

3. What data we collect

  • Account data — name, email address and password when you sign up.
  • Content data — the Swiips and content you create, upload or publish.
  • Usage and analytics data — how you and your audience interact with Swiips.
  • Communications — messages you send us via the contact form.
  • Technical data — IP address, device and browser information, and cookies (see our Cookie Policy).

4. How we use your data and our lawful bases

  • To provide and operate the service — performance of a contract.
  • To respond to enquiries and provide support — legitimate interests / contract.
  • To improve and secure the service — legitimate interests.
  • For marketing, where you have opted in — consent.
  • To meet legal and regulatory obligations — legal obligation.

5. Sharing your data

We may share data with service providers (processors) who help us run the service — for example hosting and form providers — under appropriate contracts. We do not sell your personal data.

6. International transfers

Where data is transferred outside the UK, we rely on appropriate safeguards such as adequacy regulations or the International Data Transfer Agreement.

7. How long we keep data

We keep personal data for up to 6 months, unless a longer period is required to meet our legal obligations.

8. Your rights

Under UK GDPR you have the right to:

  • access your personal data;
  • rectify inaccurate data;
  • erase data ("right to be forgotten");
  • restrict or object to processing;
  • data portability;
  • withdraw consent at any time.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the most recent version.